Start with the business
Work from the strategic objective to the contribution needed, rather than starting with a list of partner names.
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Management book · In preparation
Beyond the Watermelon
Turning business strategy into clear choices about your partner business.
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THE PREMISE
From the idea to the work.
Recognising the gap is the beginning. The next question is how to build partner business that can carry its own commitments.
For partner leaders and executives who need to decide where to invest, what to change and what their organisation must support.
Inside the thinking
Make commitments explicit
Examine what each side contributes, why the work is worthwhile and who owns the next move.
Decide before expanding
Use evidence, boundaries and review points to decide what deserves further investment.
This overview describes the book’s themes. It is not a manuscript excerpt.
THE AUTHOR
Matthias Höfelmeyer
I’ve led partner business and worked hands-on with partners. That experience shapes the question behind my books: what does the business need partners to contribute, and what must be in place for that to happen?
Meet MatthiasFrom reading to your own situation.
A book gives you a perspective to test. Advisory work examines your strategy, your current setup and the choices in front of you.
Explore working togetherYOUR NEXT MOVE
What do you need
to achieve?
Tell me what needs to happen and where your partner business stands today. That gives us a starting point.
Start with your challenge