Starting out
You know where you want to grow. What part should partners play?
Before recruiting partners or building a programme, it is worth deciding what you need them to contribute - and why they would want to.
PARTNER BUSINESS ADVISORY
What your business needs next may not be what your partners do today.
Turn your strategy into the partner business it needs. Know what to build, what to keep and what needs to change.
Find your starting pointDiscover moreMEET MATTHIAS
I’ve led partner business and worked hands-on with partners. I’ve seen how much effort goes into making it work - and how easily activity gets mistaken for progress.
A partner can be excellent at delivering projects and still be the wrong choice for winning new customers. Asking that partner to do more may not be the answer.
That is why we start with what your business needs next. You get a recommendation grounded in what partners can contribute, what makes the work worthwhile for them and what your own team can support.
What brings you here?
Swipe to explore
Scaling up
The partners who got you here may not be the ones to take you further.
Partners who helped you deliver may still be valuable. But your next stage of growth may need different capabilities, relationships and reasons to work together.
Established business
Your partner business is established. Is the effort going where it matters?
Some commitments still support the strategy. Others may continue because they are familiar. Know what deserves attention and what needs to change.
WORKING TOGETHER
Know what to build, keep and change.
What partners need to contribute.
Translate your business objective into the partner roles and commitments it requires.
Clear requirements
What your current setup can deliver.
Identify what fits, what can develop and what is missing - in your partners and your own organisation.
Fit and gaps
What to change first.
Set priorities across partners, resources and incentives, with the reasoning behind each recommendation.
Priorities for action
WHEN THE QUESTION NEEDS CLARITY
Need to understand what should change?
The Partner Business Review examines one strategic question and your current or proposed setup. You leave with a written recommendation and work through the choices in a decision session.
Explore the ReviewWHEN THE TASK IS ALREADY CLEAR
Already know what needs designing?
We scope the work directly: the partner roles your strategy needs, how they work together and what your own organisation must support.
Outline your challengeI develop the recommendations and design with you. Your team leads implementation.
FROM PEOPLE I HAVE WORKED WITH
“Matthias has a rare ability to bring structure and clarity to complex partner ecosystems.”
“High competence in partner business development, an entrepreneurial view of the big picture and a willingness to initiate uncomfortable changes.”
Get to know my thinking.
A way to explore my perspective before we work together.
eBook available
The Watermelon Manager
Why healthy numbers do not always mean a healthy partner business.
Explore the book
In preparation
Beyond the Watermelon
Turning business strategy into clear choices about your partner business.
Explore the bookTHE PARTNER DECISION DECK
Put the decision
on the table.
Some questions need more than another discussion. Bring the choices, evidence and commitments into view.
Explore the DeckField-test prototype. Not yet available for purchase.
Prototype artwork
WAYS INTO THE DECISION
- Choose the Bets
- Build the Motion
- Approve the Exception
- Review the Commitment
A working instrument by Matthias Höfelmeyer
YOUR NEXT MOVE
What do you need
to achieve?
Tell me what needs to happen and where your partner business stands today. That gives us a starting point.
Start with your challenge